x reuters 1704277518518.jpg
x reuters 1704277518518.jpg

X CEO Linda Yaccarino says community notes could make their way to News and other platforms

X wants to bring its fact-checking feature, Community Notes, to newspapers and other platforms, Chief Executive Linda Yaccarino said at the VivaTech technology conference in Paris on Friday. “It’s not impossible to imagine X sharing this particular tool with companies like yours, with other platforms,” ​​Yaccarino said to colleague Pierre Louette, chief executive of French news group Groupe Les Echos-Le Parisien.

X, formerly Twitter, first launched a version of Community Notes in 2021 as a way for its users to fact-check erroneous posts on the platform. Volunteers will add more context to potentially misleading user posts through additional notes, which are then voted on by other “notetakers”. X’s algorithms will then decide which contextual note should appear publicly versus a misleading post.

Since buying the site in 2022, owner Elon Musk has pushed the tool as a bulwark against misinformation — and occasionally as a viable alternative to mainstream journalism.

There is evidence that the system is more effective for some subjects than others. While adept at fact-checking scientific or medical information, he has struggled with more contentious topics such as Israel’s war with Hamas, Bloomberg News reported.

Yaccarino said the system can “drive out bias” and that more than 500,000 volunteers have contributed to the system.

Elsewhere during the panel, Yaccarino echoed themes popular with Musk, appearing to blame legacy media for declining revenue as online ad spending moves to tech platforms like Alphabet Inc. Google and Meta Platforms Inc.

“We’ve moved into a world of clickbait mentality and a partisan news environment that actually works against legacy revenue models,” said Yaccarino, who previously served as head of NBCUniversal’s global ad business. “When you look at the point of the problem, it’s because we’ve moved into this world where the edges are loud and we want someone to click first.”

© 2024 Bloomberg LP


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