On Wednesday, Oppo shared its vision for artificial intelligence (AI), highlighting its efforts to bring AI innovation to users and its future plans. Earlier this year, the company introduced several AI features to select smartphones in China with the new year’s ColorOS update. Soon after, it rolled out these features globally and expanded them to more devices. The Chinese smartphone maker also announced the establishment of its AI center in Shenzhen, from where the company will drive its AI innovation.
Oppo brings several AI features to its smartphones
The company said in a press release that it will bring AI features to smartphones in all price categories by the end of 2024. This includes existing AI features as well as those that will be released in the coming months. If the company is to be believed, the number of GenAI features could cross the 100 mark. It has also established an Artificial Intelligence Research and Development Center to develop proprietary technologies.
Oppo also announced that it has filed more than 5,399 AI patents worldwide. The list includes 3,796 patents in AI imaging alone. In addition, it works with tech giants such as Google and Microsoft who are leading the AI race, and chipset manufacturers such as MediaTek and Qualcomm. Some of the areas AI is looking to develop capabilities in include image processing, computer vision, speech technology, natural language processing (NLP) and machine learning.
Highlighting its efforts, the Chinese brand said it has been developing its own large-scale language models (LLM) since 2020, and is actively developing large-scale vision models and multimodal models. It also claims to have deployed LLM with 7 billion parameters directly on smartphones.
“Oppo has committed not to use user data for training models and has established a robust data security and privacy protection system backed by third-party certificates, end-to-end encryption and confidential computing technology to ensure user data remains private,” the company said. is on Wednesday.
Oppo collaborates with Microsoft, Google for AI features
The company works with Microsoft to provide a natural voice-to-text conversion experience. Microsoft’s Fast Transcription and Neural TTS technologies are used for this. Oppo said it already uses Azure AI Speech Service for its audio transcription feature.
The collaboration is also focused on building a connection with desktop artificial intelligence and mobile artificial intelligence. The company claims that Oppo smartphone users will be able to use the desktop version of Copilot to generate content, translate text messages and search for addresses on their smartphones via a connected PC.
With MediaTek, the Chinese smartphone brand is developing chipsets with dedicated AI processing units also known as Neural Processing Units (NPU) and accelerators. The company is working with the chipmaker to optimize AI features for its hardware and software stack. Notably, it also uses Google’s Gemini LLM to power some of the AI features for its flagship devices.
