meta ai imagine feature 1727339605535.jpg
meta ai imagine feature 1727339605535.jpg

Meta introduces AI-powered ‘Imagine’ feature on Facebook, Instagram and Messenger

Meta AI’s features were the main focus during the company’s annual Meta Connect event on Wednesday. The company introduced a new voice chat feature and added new artificial intelligence features to the Ray-Ban Meta smart glasses. The social media giant has also extended the experimental ‘Imagine’ feature to Facebook, Instagram and Messenger. The feature was introduced earlier this year, allowing users to recreate their profile picture in different AI-generated styles. This is now rolling out to all users. In addition, Meta is also testing a feature that will automatically generate images and recommend users to share them on their feed.

In an editorial post, the social media giant shared details on how the feature will work. So far, users can use Meta AI to generate images from text queries. Users can also share an image as input and ask AI to generate images based on that. However, the company did not allow users to use their profile pictures to generate images.

This is now changing as at Meta Connect 2024 the company announced that the ‘Imagine’ feature will be available to all Facebook and Instagram users and this feature will allow users to create posts as well as stories.

Simply put, users can now ask Meta AI to ‘imagine’ them as a superhero, royal monarch or astronaut, and the AI ​​will do just that. Based on the images shared by the company, it appears that the AI-generated images will not be very realistic and will instead look digitally created. Meta also adds AI-generated watermarks to these images.

In Instagram DM and Messenger, users will now be able to use AI to generate personalized chat topics. Users were previously able to change the background color and chat bubble, but this will offer a higher level of customization.

In addition, Meta is also testing a referral feature that includes the Imagine feature. The company plans to display images of an automatically generated AI image of a user’s profile picture in the Instagram and Facebook feed. Generated images will be based on user interests or current trends. If the user likes the image, they can share it on their feed or Stories. They can also tap the image to change the suggested image.

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