Google Pixel 9 Pro costs 11 percent less to produce than Pixel 8 Pro: report

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The Google Pixel 9 series was unveiled at the Made by Google event in August, consisting of four models. A new report now sheds light on the Bill of Materials (BOM) of the Pixel 9 Pro, whose place in the smartphone lineup has been reworked this year, sitting above the Pixel 9 but below the new Pixel 9 Pro XL. It is assumed that the production of the smartphone costs less compared to last year’s Pixel 8 Pro.

Google Pixel 9 Pro Bill of Materials

According to a report by Japanese publication Nikkei (via @Jukanlosreve on X), the total manufacturing cost of the Google Pixel 9 Pro is around $406 (roughly Rs. 34,000). That’s said to be 11 percent less than the Pixel 8 Pro, given that it has a smaller battery and a smaller display than last year’s Google Pro model.

This year, the Pixel 9 Pro is not a direct successor to the Pixel 8 Pro due to the introduction of the new Pixel 9 Pro XL, which has similar specs to the aforementioned device.

The Tensor G4, which is the Pixel 9 Pro’s chipset, is its most expensive component at $80 (roughly Rs. 7,000) — a 7 percent increase over the cost of the Tensor G3. Meanwhile, the display of the M14 smartphone manufactured by Samsung Display is priced at $75 (approximately Rs. 6,000), while the camera module and other components are valued at $61 (approximately Rs. 5,000).

However, the specification only includes components and not other costs related to the production of the Pixel 9 Pro, such as research and development (R&D), logistics, marketing and distribution.

The Google Pixel 9 Pro starts at $999 (roughly Rs. 84,000) for the 128GB base model. So the phone’s BOM comes out to be almost 40.6 percent of its retail price, indicating that Google has a 59.4 percent gross margin on each Pixel 9 Pro sold.

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