Adobe Content Authenticity, a free web application that allows users to easily add content credentials as well as artificial intelligence (AI) tags, was unveiled on Tuesday. The platform is intended to help creators with their attribution needs. It works with images, video and audio files and is integrated with all Adobe Creative Cloud applications. In addition to adding attribution, creators can also use the platform to opt out of training AI models that use their content. It is currently available as a Google Chrome extension in beta.

Adobe Content Authenticity web application introduced

In a press release, Adobe detailed the new platform. Notably, while it’s currently available as a Chrome extension, the free web app will be available in public beta in the first quarter of 2025. Users can sign up here to be notified when the beta is available for download. The company noted that the goal of the platform is “to help creators protect their work from misuse or misrepresentation and to build a more trusted and transparent digital ecosystem for everyone.”

The app will act as a one-stop shop for all creators’ attribution needs. I can use it to add content credentials, which is information added to a file’s metadata that highlights details about its creator. An application can be used to add these attributions to a set of files. Creators can also choose the information they want to share, which can include their name, website, and social media accounts.

Adobe said Content Credentials can protect creators from unauthorized use or misattribution of their work. Interestingly, while the web app supports all Adobe Creative Cloud apps, content not created on its platform can also be attributed. This applies to images, videos and audio files.

In addition to attribution, the web app will also allow users to flag if they don’t want their content to be used by or to train AI models. The company noted that it only trains Adobe Firefly, an internal family of generative AI models, on content that is either publicly available or has permission to use. However, adding the AI ​​label will also protect the creator from other AI models on the market.

However, this will only work if other companies choose to respect the content’s credentials. Currently, only Spawning, an opt-out aggregator of generative artificial intelligence, has committed to recognizing this attribution. Adobe said it is actively working to encourage industry-wide adoption of this setting. Unfortunately, there is a downside. If the creator does not allow their work to be used for AI training, the content will not be eligible for Adobe Stock.