Xiaomi India has released a teaser video on social media which is likely to hint at the launch of a new smartphone in the near future. In the videos, the Chinese smartphone brand highlighted “Cinematic Vision” with the letters “Ci” and “Vi” highlighted in red, likely referring to the Civi series. The Civi line is not yet presented in the country. Notably, the Civi 4 Pro is the latest phone in the series, which was launched in China in March 2024. A recent report claimed that the Civi 4 Pro might debut in India under the Xiaomi 14 SE moniker.
In a 24-second video shared on X (formerly known as Twitter), Xiaomi India dissected Apple’s recent ‘Crush’ ad, where a hydraulic press crushes various musical instruments and artwork, only to reveal the new M4 engine. iPad Pro. Xiaomi’s video starts the same way, but as the hydraulic press moves down, it breaks and the screen fills with the text “Cinematic Vision” followed by the text “coming soon.” As the first two letters of both words were shown in red font, there is speculation that the teaser is for the Civi series smartphone.
Gadgets 360 recently spoke to Anuj Sharma, Chief Marketing Officer at Xiaomi India, who confirmed to us that the company is planning to launch a smartphone priced at Rs. 50,000 range.This is likely as the Chinese brand does not have a smartphone in this segment in India. “I don’t think there is anyone who earns big rupees. 50,000 smartphones. And this is where we wanted to do all the things we usually do with Xiaomi and see if we can deliver a device that does it justice,” Sharma told Gadgets 360.
In March 2024, Xiaomi released the Civi 4 Pro in China, making it the last smartphone in the Civi series. It features a 6.55-inch OLED display with a 120Hz refresh rate, a Snapdragon 8s Gen 3 SoC, and a Leica triple rear camera module. It is backed by a 4,700mAh battery and a 67W wired fast charging system.
A previous report claimed that the company might launch the Civi 4 Pro in the country under the Xiaomi 14 SE moniker. An earlier report also claimed that the smartphone might be called the Xiaomi 14 Civi. The launch dates of the smartphone are unknown.