Acer launched its Acerpure sub-brand in India at an event in Bengaluru on Thursday (May 16). The lifestyle brand, available in several Asian and European countries, is entering the Indian market with a range of new products, including air purifiers, fans, cordless vacuum cleaners, robotic vacuum cleaners and water purifiers. The newly launched Acerpure air purifiers have LCD screens while the robotic vacuum cleaners offer a suction power of up to 5000 pA and a noise level of 65 dB.
Acerpure air purifiers start at Rs. 9,990 in India. Acerpure Cozy Air Circulator Fan price starts from Rs. 7,490. They are currently on sale at the Acer online store, Acer Exclusive stores and other e-commerce platforms.
Prices for Acerpure water purifiers, vacuum cleaners and personal care products have not yet been announced. They are confirmed to be available in the country in the coming months.
Acerpure air purifiers, water purifiers, vacuum cleaner characteristics
The Acerpure series of air purifiers includes four models — Acerpure Cool C1, Cool C2, Pro P2 and Pro P3. The first three models are 2-in-1 air circulation and purifier while Acerpure Pro P3 is a UVC air purifier. They come with LCD screens and have multiple sensors to monitor air quality. Acerpure Cool C1 and Cool C2 have multi-directional swing with four timer modes. The Acerpure Pro P2 has a touch screen. Acerpure Cool C1 and Pro P2 have 3-in-1 HEPA filters for air purification, while Acerpure Cool C2 and Pro P3 have 4-in-1 HEPA filters.
Acerpure’s vacuum cleaner portfolio consists of the Acerpure Clean D1, Clean WD1, Clean R1 and Clean R2 models. Acerpure Clean models are cordless vacuum cleaners with BLDC motors, a removable brush roller and a detachable battery. The Acerpure Clean D1 has a 2,500 mAh battery that is claimed to provide 60 minutes of runtime, while the Clean WD1 has a 3,000 mAh battery that is claimed to offer up to 35 minutes of runtime.
Acerpure Clean R1 and Clean R2 offer automated cleaning with wet and dry wiping options. The former provides a working time of 110 minutes, while the latter is advertised for 300 minutes of working time. Both models have up to five hours of charging and a noise level of 65 dB. They have a climbing threshold of 20 mm. The Acerpure Clean R1 uses a suction power of 4000 Pa and a battery capacity of 3200 mAh. The Acerpure Clean R2, on the other hand, has a suction power of 5000 Pa and a battery capacity of 5200 mAh.
Acerpure’s latest line of water purifiers includes the Amrit Premium Pro, Amrit Elite, Amrit Supreme and Acerpure Aqua models. They come with a storage capacity of up to 8.7 liters. The Acer subsidiary also introduced Acerpure Cozy fans and personal care products, including a hair dryer and hair styler.
The launch of the Acerpure brand marks Acer’s foray into the consumer electronics space in the country. The brand plans to introduce refrigerators, air conditioners, washing machines and more in the Indian market soon. The company is collaborating with Dixon Technologies to manufacture Acerpure products at its facilities as part of the Make in India initiative.
