Sam Altman-led OpenAI said Wednesday it has signed content and product partnerships with The Atlantic and Vox Media, helping the artificial intelligence company improve and train its products.
Why it matters
The deals with The Atlantic and Vox Media come after several media companies signed similar deals, giving OpenAI access to their news content and archives to train their large language models.
Such partnerships are not only crucial for training AI models, but can also be lucrative for news publishers, who have traditionally been denied some of the profits that internet giants make from distributing their content.
Last week, OpenAI signed a deal with media conglomerate News Corp, owner of the Wall Street Journal.
Context
Vox Media, owner of The Verge and Vulture, among others, said OpenAI will help the company develop products for its consumers and advertising partners.
OpenAI will gain access to the Vox Media archives to help the Microsoft-backed company improve its technology and the results of its viral chatbot ChatGPT, Vox Media said in a statement.
Separately, The Atlantic also announced a similar deal, giving OpenAI access to publisher content.
Atlantic said it is creating an “experimental microsite, called Atlantic Labs,” that will also pilot OpenAI’s technology, helping the media company explore how AI can drive the development of new products and features.
On Wednesday, OpenAI signed a separate agreement with the Worldwide Association of News Publishers (WAN-IFRA) to help news publishers accelerate the adoption of artificial intelligence.
Key quotes
“There’s a lot of fear in the media industry about partnering with tech platforms. But I’m absolutely convinced that these deals can be beneficial if we learn the right rules, structure them the right way and hedge our bets,” Atlantic CEO Nicholas Thompson said in a statement. on LinkedIn.
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